Designing a Mail Survey
The means by which one presents a mail survey will directly affect the response rate related to a particular survey. A written questionnaire, seemingly not up to the mark with perplexed instructions and questions, may be the reasoning behind why respondents frequently ignore or hardly show interest to get involved in mail surveys. To curb this, itâ€™s advised that surveyors need to create and design a set of questions that result in replies they are seeking. If a survey aims to gauge consumer satisfaction, merely asking respondents straight to their faces about their satisfaction related to organizations or products doesnâ€™t come in handy. Besides this, doing away with open-ended questions and leading questions is much better. On the whole, a survey must be easy, straightforward and coherent.
Steps Involved in Ensuring a Successful Survey
1. Have a hold on oneâ€™s aim and the surveyâ€™s objectives.
2. Ensure the survey is formed so that it is free of bias.
3. Inform the participants that they are going to be a part of the mail survey and instruct them with the estimated time when they would receive the notice of the survey.
4. Include a signed cover letter to be fastened and a stamped return envelope to be enclosed.
5. Besides mailing the survey for the participants, it may also be helpful to include a thank you note to those who participated or a gentle reminder note to those who havenâ€™t.
The table below gives a list of pros and cons of mail surveys.
A mail survey is both a quantitative data collection method and a pioneer of the self-administered questionnaire. After the researchers send questionnaires via the postal system, the participant is allowed to reply to the questions mentioned on paper. After completion, the respondents send an email in return with solutions. Mail surveys are usually referred to as direct, easily understandable and involving a few open-ended questions. In comparison with other surveys like those done over the telephone, the expenditure incurred in a mail survey is lower. To acquire greater results, the researcher should use a mail survey if they intend to know modifications required on products or services offered that a consumer seeks.
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