Advantages of Customer Generated Market
The advantages of a customer-generated market are as follows:-
Customer-generated marketing is not only used by the common people community; it is used by business people also. However, social media is also effectively used by those people who want to express their skills to the world. Moreover, most of the politicians reach people directly through this network.
Before social media sites, the news was only telecasted visually through television, audio through a tape recorder, and written format through the newspaper. However, nowadays, news reaches the maximum number of people before telecasting the news in these media. The live telecast can be done through social media sites by any person. It has led to evolution.
Awareness and activism are two of the key aspects of revolution through social media sites. Social media sites help to invite people from various regions without any obstacles for awareness and revolutions.
The exchange of ideas and collaboration is increased like in Facebook; creating a vast group and sharing documents is very quick. An individual can share the multiple information or documents on single click with maximum number of people on social media.
The most important usage of social media is that one can stay connect with others for long years. Moreover, these platforms suggest other relevant people contact based on the connected people.
Types of Consumer-Generated Marketing
There are many ways where marketers gaze at the customers. Some useful types of consumer-generated marketing are using products and review feedbacks, using social media sharing, and contests.
Using product reviews and feedback: In this generation, customers are advanced by their knowledge as well as well-versed with technological ideas, so the customer pre-purchasing has become a part where the customer checks the reviews, points, and read the comments of the previous purchaser about the product.
Using social media sharing: A survey analyzed that an individual spends an average of 2.4 hours on social media sites which is a significantly higher rate. Therefore, the companies are attracting a large number of customers over in these social media sites.
Contest: This contest technique is the most frequently used by most of the marketing agencies, where a business expert conducts an online contest and gives some prize money or coupons which engage a large number of potential customers.
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