Define in your own words – Integrated Marketing Communications (IMC).
Explain the following in your own words:
What are the five steps of the consumer buying decision-making process? List and briefly describe them.
Â Â Â What steps should be taken in selecting an advertising agency? List and briefly describe the six steps.
What are the major advantages and disadvantages of television advertising?
List 5 advantages and 5 disadvantages.
Â Â Define in your own words – Sales Promotion. What are the two main categories of sales promotions?Â
Explain the following terms in your own words:
When starting up a small venture what are some of the challenges you will probably face?
Define the terms dwell rate and dwell time. How are these used to evaluate marketing communications?
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